Registering domains related to your big idea or business name keeps others from using those names to pull traffic away from your website. With a domain name, you can send customers, friends and prospects wherever you want – whether that is a website, blog, social page or storefront. Your domain gives you an exclusive piece of digital real estate that cannot be used by anyone else as long as it is registered to you.
The most successful businesses use the same set of words and images in all customer touchpoints – on their website, in their emails and order confirmations, on their signs, etc. This is branding at its simplest. In addition, the digital pieces of your brand all spring from your domain name.